Horacio Rodriguez Larreta announces his presidential candidacy through a video via social networks this Wednesday, February 22. It will be the official launch of the tours that began in 2022 and continued in the first weeks of summer 2023. The application will intensify tensions within Together for Change and coincides with a new direct crossover with its main rival in PRO, Patricia Bullrich.
Just like Diego Santilli did on February 15 with a red plaque announcing “Less to go“, the Buenos Aires Head of Government will circulate a video to announce his political intentions for the election year.
It will be the first official action that will be complemented by a press conference, also scheduled for this week, and the continuation of tours and meetings that it has been holding since last year.
Larreta launches with a spot filmed in Santa Cruz and an anti-grievance speech
In the last seven days, the Buenos Aires mayor has run for president in three different provinces. He traveled to Jujuy to appear in the northern carnivals together with the local chief Gerardo Morales, he was in Córdoba with the deputies Mario Negri and Rodrigo De Loredo, as well as Senator Luis Juez, and toured the Entre Ríos carnivals with Rogelio Frigerio.
In all of them, his team captured him in images and videos close to the people, visiting the parties and participating in them. Something similar had been seen on the beaches of the Buenos Aires coast, where he even participated in shuffleboard games and was even encouraged to surf. Proximity, positioning and meetings with the main leaders of Together for Change in their provinces were part of the proselytizing range.
One of his photos with the greatest political power was the one he had with the former president Mauricio Macri in the exclusive Neuquén neighborhood of Cumelén, a political benefit that Bullrich had also agreed to in 2023.
To all this is added the idea of not making bombastic announcements. Santilli did it last week as did Fernán Quirós, candidate for Buenos Aires Head of Government, who also used his social networks.
The last fight between Rodríguez Larreta and Patricia Bullrich
The president of the PRO and the Head of Government had their last media spark in the days of carnival for the use of TASER pistols, a discussion that emerged after the murder of the Buenos Aires official Maribel Salazar.
Bullrich, who appears from his speech as a possible solution to insecurity, demanded that Larreta “instead of asking for more permission” to use the TASERs, do so. “Don’t ask anyone else for permission. You cannot ask permission from a government that tells you no on purpose“, held.
López Murphy questioned the corsicans of Buenos Aires and the 30,000 disappeared: the message for Larreta
On Twitter and through his chief of staff, Felipe Miguel, there was a response from Larretismo: “CABA already decided to use the Tasers. Indeed, we bought them more than two years ago but the National Government has stopped imports since then. It is not an issue decide to use them but to be able to import them”.
Miguel, whom Bullrich threatened to “break his face” in an act last year, was the spokesman for a Larreta who continues to use the strategy of not responding directly to his PRO compatriot. The sparks anticipate a series of disputes ahead of the Juntos por el Cambio primaries in the election year.
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